Get Clear on your Blog Purpose!
Having a clear understanding of your blog purpose is important if you want a successful blog. It’s one of the first core fundamentals that you should think about even before you start to build your blog. But like the majority, we have an idea of what we want to blog about so we go ahead & create it without a second thought.
Without knowing what your blog purpose is can result in the following:
- Not getting traffic to your site
- Visitors leaving as quickly as they arrive
- Readers not commenting or engaging with you on your blog
- People not sharing your blog content on social media
- Not getting followers &/or email subscribers
This can leave you feeling:
- Like you’re blogging & sharing your projects for no apparent reason
- That your blog is an empty, quiet place in the middle of cyber town
- Confused with not knowing what content you want to write & share about
- Like you’re spinning your wheels & getting nowhere
- Lost & frustrated as you don’t know what to do, how to fix it or how to go about it
First of all, it’s important for you to know that you’re not alone.
Like you, I visit many papercraft blogs on a regular basis. I go there to get inspiration, ideas & solutions to problems I may have. Many of these blogs remind me of why my ‘old’ blog didn’t work. They don’t have a blog purpose. To give you a better idea of what I mean, I’ll give you a little insight of what my intentions were with the old blog. The chances are that my experience is a lot like yours, so you’ll more than likely be able to relate.
Why My Old Papercraft Blog Didn’t Make The Cut!
When I started my first blog in 2010, I created it as a way to share my papercraft projects. I wanted as many people as possible to see my creations & leave comments about how lovely my project was. I also used my blog as a way to enter online papercraft challenges & as a base that I could link my entries to.
There wasn’t much to write about so I’d write a few sentences that I thought would interest my readers. The weather, my trip to the shops, new challenges or whatever sprang to mind at the time. I would then add the pictures of my projects, link to online challenges & then hit publish. I’d then share my project in Facebook groups with a link to my blog.
Later I became a design team member for a few different challenge blogs. It gave me a reason to create other projects & publish more blog posts which would give me more traffic to my blog. This suited me to a tee.
I figured the more I was creating, the more posts I was punching out, the more traffic I would get. The more challenges I linked to the more chance I had of people visiting my blog. The more traffic I had the more comments, followers, shares & email subscribers I would get. I plodded along doing this for quite some time. It made sense to me & probably does to you, right?
What Happened? What was the outcome?
Yes, I got traffic to my blog. People left comments like ‘that’s nice, such a lovely card & I love the embellishments’. This was great & I was thankful but a high percentage of those comments were from design team members.
When entering challenges, as a rule, the DT members must leave comments on entrants blogs. So, even though it was nice to get the comments, the huge majority were only doing it cos’ they had to. Not necessarily because they wanted to. If I didn’t enter the challenges, it would be rare to get a comment from my blog visitors.
My blog analytics revealed that the bounce rate of my blog was high. This meant that people were visiting my blog but then clicking out of it as fast as they arrived. I wasn’t getting many email subscribers & nobody was sharing my blog post at all.
Why did this happen & why do most papercrafters get it wrong?
Over a year ago, I looked back on all the posts I’d published. I saw with open eyes how my thoughts were all over the place. A post about this & posts about that. All I was doing was punching out posts, sharing my projects, providing a few links & rambled on about my day.
Yes, my visitors got some creative eye candy that may have inspired them if they were passionate about papercrafting. But I didn’t provide a way that helped them further than looking at the pictures. There was nothing that my readers were gaining apart from seeing all the projects I had created. I thought that all I had to do was share my projects & they would fall in love enough to become their favourite blog. But I was wrong! Very wrong.
I wasn’t providing my readers with any content that was of true value to them. There was nothing in the blog post that excited them enough to share it with others. It wasn’t helping them solve any problems or struggles they were going through. The blog post provided them with useless information. There was nothing helpful that they could take away from it as I had nothing helpful to say in the first place. At least that’s what I thought at the time.
My writing bored them & the links enabled them to leave my blog without a second thought. No following required, no reason to subscribe or say hi in the comments. I did though, provide all the reasons they needed to leave my blog & rarely, if ever, to return.
It sounds pretty dramatic, doesn’t it? But its true & there’s a fantastic chance that it’s happening to you too. Is it? Be honest with yourself. Take a look at your blog (AFTER you’ve finished this post) & have a good look to see if there are any similarities.
Let’s Get Serious About Blogging!
As papercrafters, the main reason we start a blog is to share our projects with others online, which is great! That doesn’t need to change. But let me ask you this.
Are any of the poor results I explained above happening to your blog? Is it frustrating you, even a little bit? Do you want your projects shared on social media? More traffic, a loyal audience that leaves comments, follows & subscribes to your newsletter?
If you answered yes, then you’re wanting more from your blog. You want to reap some benefits for all the work you put into your blog. Am I right? If I am, then this means that something you’re doing (or not doing) on your blog, needs to change.
Wakey, wakey, beautiful you! You’re not a papercrafter with just a hobby blog that you couldn’t give a crap about! You’re actually a papercraft blogger that wants blog success. You may not think there’s a difference but there is.
If you want blog success then you need to get a little more serious about your blog & blogging itself. If you want to gain more value & better results from your blog then you need to find & get clear on your blog purpose.
I’m here to help you do that but hear me when I say this. Before you can even start to gain value from your blog, you first have to put the value into it. Not for you, but for your readers!
What’s a Blog Purpose?
To have a successful blog you first need to get clear & understand your blog purpose. Your blog purpose is the BIG reason WHY you have a blog in the first place. Yes, you want to share your creativity & the projects you create but it goes deeper than that.
Being able to share your projects is one of the benefits you get from having your blog. It’s not the underlying purpose of why you blog. A purpose is something that’s personal, primarily about you & what you need it for. Let me give you an example.
Many papercrafters want their own craft room. The main reason is so that they can have a specific place to craft & store all their craft supplies. But what’s the real purpose behind it? One purpose could be that they want to have a special space to call their own. To have a quiet place away from noise & distraction so they can be alone & at one with their creativity. It’s so they can shut the door & focus on their projects without being disturbed.
Your blog works in very much the same way. It’s your space to do what you want with it. We know what you want to do with it & that’s to share your projects, but the burning question is why? Ultimately, your blog purpose lies with you & why you need it.
Why Finding Your Blog Purpose Is Important!
Finding out your blog purpose should be your first & most important blog goal right now. It’s the reason behind why you blog & why you do what you do.
If you don’t find out your blog purpose you’ll be blogging aimlessly & publishing posts to fill in the gaps. It will be for no particular reason but to share your projects. This is great if you just want a papercraft journal. But if you want your blog to have more value with an engaged audience, then you need to know why you’re blogging.
If you don’t know why you’re blogging then how’s your reader supposed to relate, connect & engage with you? They won’t! They will continue to leave your blog if they don’t see why your blog should be important or of benefit to them.
When you do know your blog purpose, you’ll be able to improve your blog so that it aligns with your why. If you present your why throughout your blog, your purpose will be clear & prominent to your reader.
If it aligns with their values, problems & struggles, your reader will know that they are in the right place. They’ll feel like they’ve found what they’ve been looking for. It will feel like you wrote your content especially for them. You’ll then have an engaged, loyal reader that relates to what you write about. They will want to subscribe to your email list & follow you on social media. They won’t want to miss out on a thing!
But before that can happen, you need to know your blog purpose. Your blog needs the direction & value that’s important to you before it can become important to your reader.
The Benefits Of Knowing Your Blog Purpose
By connecting with your blog purpose it’ll increase the success of your blog in many ways. You’ll start to see a change in the way you view your blog & how it can fulfill your purpose.
- Have a better understanding of why you’re blogging in the first place
- Gain clarity on the direction that you want to take your blog
- Have a better idea of what you want to blog about
- Become more passionate about your blog & what you’re sharing with your readers
- Start improving your blog so it attracts the right audience & the readers you want
- It will become a helpful, valuable resource that will benefit your readers
- Have more focus on the content which will support your blog purpose
- Be able to create relatable content that your readers will love & will want to engage with
- Gain a loyal audience that will want to stay longer on your blog & subscribe to your email list so they don’t miss out!
How To Find Your Blog Purpose
The more you blog without knowing your blog purpose the less likely you or your readers will gain value from it. That’s why we are going to fix it today!
We are going to work together right now, today, to find your blog purpose. We’re going to start building your blog into a raging success! You with me? Let’s do this!
Finding your blog purpose involves two important elements. The What & the Why.
All you need to do is answer the following questions:
1a) What motivated you to start your blog?
1b) Why does it exist now?
2a) What are the reasons behind why you blog?
2b) Why is this important to you?
3a) What do you want to help your readers with?
3b) Why is this important to you?
4a) What do you want to achieve with your blog?
4b) Why is this important to you?
Need help to work out your answers to each question?
Join my 5 Days To Finding Your Blog Purpose Challenge.
You’ll receive a FREE printable worksheet & an email for the next five days where each question is explained in more detail. We’ll work together so that you can gain even more clarity of your blog purpose.
See you on the inside.
P.S Don’t forget to join us in the Papercraft Business Facebook Group where we’re all getting busy with our blog purpose.